The A that makes me crazy

A sign: Dolce Vita, coffee Art

The strange capitalization puts a lot of emphasis on that capital letter A, and the A is backwards. It’s across a parking lot from a really nice, gigantic, properly-oriented capital A, so you’d think whoever put up that sign would know better. I’m open to the possibility that this was an intentional, very subtle message about the nature of coffee Art, but that makes me even less inclined to go inside.