“The imperative to renew and expand our observation skills.”

In a world where the quantity of secondary (mediated) observation and interpretation threatens to drown us, the imperative to renew and expand our observation skills (in all forms) is at least as important as the need to sift and make sense of the flood of mediated information. Improved skills of observation and thoughtful interaction are also more likely sources of creative solutions than brave conquests in new fields of specialised knowledge by the armies of science and technology.

The icon for this principle is a person as a tree, emphasising ourselves in nature and transformed by it.

— David Holmgren, co-originator of the permaculture concept, in Permaculture: Principles and Pathways Beyond Sustainability